How does this website operate?
This is a simple but effective landing-page website. It is designed to be used in your marketing
efforts to attract sellers to list their homes with you – web, email blasts, signs, radio, and/or
TV. The idea is to give sellers a quick glance at you and provide them with a call to action in
submitting the form. We've partnered with folks who can help you market this in traditional media if
that's something you'd like to pursue.
Where do the leads go?
Leads are emailed to your email address(es) or an email address you designate. We do not keep them or
monitor their content (we do sometimes monitor their delivery status as needed), as those are
considered your property. We do not provide them to any other party.
We can send leads to a CRM program of your choice, but you would need to provide appropriate code or
links to have our form feed directly to that program. This may be billed as an extra cost and is
not, by default, included in the purchase price.
By default, we do use meta tags in the lead email that is sent. These meta tags are recognized by
some of the major real estate platforms. For example - the meta tag named "lead_name" in the header
of the lead email is the same as the name field from the website. If your CRM can parse these meta
tags, you should have no issue getting the correct information from the email. You can specify that
we send to an email address utilized by your CRM or have the address you have selected for the
website forward to the CRM's address automagically. Please see leadmetadata.org
What domain should I use?
We recommend using something that involves the agent’s name. We have seen a lot of success with
SoldByAgentName.com (for example). Because this is a promotion based on a particular agent, the
agent’s name makes the most sense to us. A secondary idea would be to use your location name in the
We do not recommend using an existing domain on which you are currently offering MLS searching or
offering specific other real estate services currently; those sites are traditionally built for
"buyers" in mind, so it would not make sense to remove that avenue of business. It would be better
to get a new domain
unless you do not wish to use that website any longer.
Phone number for leads?
We suggest having a separate phone number to use on the website and in your marketing effort so you
can track leads better. We do offer virtual toll-free and local phone numbers which we can
automatically forward to a cell phone or office phone of your choice. We also offer SMS texting to
that number which can be delivered to your email. We can also provide you with monthly reports of
phone numbers calling that virtual number.
This is not included with the agent package, but it is offered as an additional service. Please speak
to your agent after the build for more details.
Can we add additional pages to the website?
No, this platform (at such an amazing price) is exclusively the single-page website as shown in
examples. We will be happy to link your firm name to another website or we can quote you on a custom
website, but it does not make sense to
clutter the design with other items as that would defeat the purpose of having a single
call-to-actions for sellers.
Images, logos, agent pics?
We are looking for a couple of images in the information you provide us:
- A high-res picture of the agent
- A high-res company logo
In order to keep costs low on the website, we request that you send us high-res images for your agent
image and company logo. If you have the original artwork for logos, that would be even better. We do
not include image editing services with this platform; that is billed at an extra cost. However, we
do crop agent images to fit, and will fix the background on agent images.
The agent image should be one where the head and shoulders are not cut off by the edge of a picture,
and it should be one in which the background is transparent in order to work properly. The final
height and width is approximately 600px on screen if that helps. Notice the example on the right of
an agent image where the shoulder was cropped before sending to us. This makes the website ugly in
our opinion by putting an arbitrary cut off to the agent's body.
Company logos will be added to a header that is currently less than 150px in height. If your logo is
vertical, you may want to swap to another logo or specify that we use text instead.
Both the agent image and company logo should have a transparent background where appropriate.
Anything else will not look right on the website.
What about an agent video?
We have some agents who choose to use a video instead of an agent image. That is no problem. However,
we do not host videos. Please upload the video to YouTube, make it public, and send us the link. We
will include an embedded version in your website in place of the agent image if you go that
direction. Please do not send us both the video and the agent image, as we will not know which to
How does the "Guaranteed Sale" program work?
The short answer is that it is up to the individual agent. We do not provide any support, legal
advice, or materials for this program. It is purely a marketing concept for you to use within your
platform and marketing efforts.
We have many agents who have altered the wording of the slogan to fit their needs. Our customers
usually reach out to the buyer as soon as possible and offer the buyer confidence in the agent's
abilities backed by some sort of agreement to sell fast. We are not able to provide any further
information than this.
What is the seller's guide?
We do not provide the seller's guide either. We would suggest something you put together that is very
specific to your area, perhaps including neighborhoods, school zones, and a lot of information about
How does the build process work?
Upon contract approval, we send a list of questions/items that we need from you, including requests
for the media we will need to build the website. You are offered a draft preview of the website
before launch. We will make minor text corrections as needed at this time (e.g. focus area, team
name). Any changes beyond this draft OR changes that you request to change the code, the design, the
slogans, the positioning of items, and other design-related activities are billed at $49.99 each.
These include but are not limited to:
- agent image change
- agent logo changes from the initial you sent us
- wording changes from the initial preview
- slogan changes from the initial preview
- footer information changes
- background change
- changing positions of content or design items
We will provide settings and DNS information for your domain, but you will be responsible for your
own domain name settings and pointing it appropriately. We cannot take on this responsibility as
many people have complex setups or have multiple domains in the same account.
Can I customize outside of the designs above?
No, this is a platform service we provide, so we plug in your information and set it up for you.
There is a great deal of customization in what we already offer, so we do not offer any
customization not specifically mentioned here.
How long does this website take to build?
With the information requested, we can normally get the website out to you within 24 hours of you
submitting to us. Each website is lovingly made by hand – not some auto generator. Yes, we have a
template, but we have to make adjustments for your specific information, your wording, and even some
When it is launched will depend on you and your domain registrar. It can take up to 48 hours to fully
propagate so that everyone can see it once a website is launched.
After you submit using the builder, you will be contractually obligated to pay the base fee for
development as specified above. This will be invoiced to you using the information you provide to
us. Each customization you make after the build process will be invoiced to you at $49.99 for each
change. We are considering credit card payments, but, for now, payment by check or money order is
the only acceptable payment method.
Payment terms are always 30 days. If not paid in 30 days, your account will be assessed a late fee of
15% of the balance. After 60 days we reserve the right to discontinue and/or contact collections (or
both!). Returned check fee is $40 plus any late fees incurred. Our terms of service are specified in
the builder, and you can read them. However, be aware that you will be responsible for all
collection costs if it comes to that.